Over the last years, digital promotion has drastically increased in volume. In addition to that, the General Data Protection Regulation has made it harder to reach all potential VESTING Members. To make sure every EOR student has the chance to enjoy all the benefits that come with a VESTING Membership, the function of Public Relations Coordinator was created, which includes a broad range of responsibilities. You are not only responsible for the image that the association conveys to the outside world, but you will also be coordinating the marketing officers and the multimedia committee, organizing the informal events and doing data analysis to improve decision making.

Since VESTING has a lot of fun activities and events to offer to her members, it is important that the students know about them! You will face the challenge of attracting not only active members, but also students who have never attended a VESTING activity before. To reach the students, you have full control over all online channels of VESTING, such as Facebook, Instagram and LinkedIn. Next to that you can let your imagination run free by designing posters, banners and TV slides, and organizing promotion stunts. Hence a lot of room to express your creativity and come up with your own ideas! 

Besides this, also guiding the marketing officers and supervising the multimedia committees are your responsibilities. To promote all VESTING Activities to the best extent possible, you will team up with the marketing officers to advise them in promotional tools and strategies and teach them how to work with Adobe InDesign. Furthermore, you join forces with the multimedia committee to provide every VESTING Event with a beautiful aftermovie!

Since you have full control over all social media platforms, it is also your task to gather and process the data generated by these platforms. Analysing this data will help you improve decision making. It will also come in handy for shaping your own promotion policy, thereby improving the promotion of VESTING as a whole!

In conclusion, being the Public Relations Coordinator of VESTING provides you with a lot of room to express your creativity and come up with your own ideas. For any questions, do not hesitate to hop by at the VK or send me an e-mail!

Maaike Glastra 
+31 6 43267890
publicrelations@devesting.nl

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