The participating companies are Achmea, De Belanstingdienst and BLOOM.
Achmea focusses on Insurance, Pensions & Financial Service. De Belastingdienst is specialized in Finance & Data Science and BLOOM is a Digital Strategy Consultancy firm.
More information about the case descriptions will follow soon.
Case Description BLOOM: Unlocking market and competitor data as a digital strategy consultant
In many consulting projects, it is necessary to define the market size and the competitor landscape. Your client is looking to enter a new market, invest in a company or launch a new product and wants to know: how much revenue is made with product/service X in market Y? Which players are currently active in this market and how successful are they?
In traditional consultancy, these questions are answered after many weeks of desk research, interviews and analysis of market reports. As a digital strategy consultant, working for online clients, we are able to do this much faster, with more detailed data. In this training we will teach you how, by giving you an overview of innovative online tools and methods we use. In small groups, we will define the market size and competitor landscape for a new online venture